Archive for the ‘Blogging’ Category

Advertising Your Blog- 4 Ways to Do It at Little Expense

During your initial foray into web logging, you’ll find that it will take some conscious effort on your part to promote your blog. Of course, you could just simply write feverishly and hope that your blog takes on a life of its own.

But that’s putting your hopes on randomness which might not work in your favor. If the thought of advertising your blog has never crossed your mind, it’s time that you gave it some consideration, especially if you’ve only begun blogging.

Here are ways you can start advertising your blog at little or no cost:

Share information for free. Don’t expect or demand to be paid for information just yet. You’re still trying to build your reputation and nobody knows you. Focus on putting out excellent quality entries or posts in your blog. Good content, coupled with enough promotional activity, will put you in the blog universe’s map.

The way to do it is to write articles about your specific topic, articles that are related to your chosen content. Include a short introduction about yourself and your blog and place a link back to your site. Writing articles helps establish your reputation as a reliable source of information and makes you recognizable.

Take article writing a bit further and send it out to article databases or social bookmarking sites where it can generate more buzz and get free promotion. Social bookmarking sites allow visitors to vote for your article, so the more it gains in popularity, the more exposure your blog will receive.

Target online forums Online forums are today’s bulletin boards, the equivalent of the office water cooler. These are sites or pages on the internet that people frequent to ask or answer questions, share their opinions, tell a story, rant, rave or just simply say something.

Seek out online forums where topics related to your blog are found. Forums offer free advertising opportunities for your blog and let you network at the same time.

Link up with other blogs Never underestimate the power of a good connection. Many bloggers form associations with other bloggers and reap the rewards of a symbiotic relationship in the process. They do this by swapping links, allowing themselves to share their audience with other bloggers like you.

Bloggers can also actively promote your blog by mentioning it in their posts while at the same time providing links back to your site.

Frequently, blog owners will often allow you to guest write an article or post for a day or a week. This helps expose you and your blog to that blog’s visitors.

Give your two cents’ worth Don’t always treat other blogs with content similar to yours as bitter competitors. Sometimes, they could work as silent partners to help you promote your blog. It may sound sneaky or unacceptable to your idea of good ethics but if you look closely, it’s not only practical, it’s also legit.

Each time you visit another guy’s blog, consider the niche market it targets. Simply take a look at the prevailing topics and sentiment and you’ll have an idea whether it’s a match to your needs or not. Leave a short but meaty comment on a relevant article that you truly found interesting. Then leave your name and a link to the blog page where a related topic can be found.

What this does is simply promoting your blog to a market that already exists. You’re not exactly stealing another blogger’s audience – you’re simply providing them an alternative. And that’s not so bad for advertising your blog.

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Selling Your Blog: How to Find Blog Advertisers

There are several ways to monetize a blog. One of the most commonly used is by selling advertising space, either through text-based advertising or banner ads. But to do either of these, you will have to look for advertisers who will pay to have their ads placed on your web pages. If you’re unsure on what to do and how to do it, here are tips to help you find blog advertisers to help you generate revenue with your website:

Promote. Instead of just leaving possible banner ad locations blank, let advertisers know that they are up for grabs. Use ‘Advertise Here’ or ‘Your Ad Here’ texts to indicate their availability.

When advertisers click on these areas, they will arrive on a page where information about buying ad space will be provided. Make sure that there is a webpage that will be used for this purpose specifically. This page may either contain information about your terms or it could be a link that will allow your advertiser to send you an e-mail.

Seek out advertisers actively. Other than openly promoting your blog for ads, you could also find blog advertisers by targeting them. That way, you get to choose who will place their ads on your blog. A standard letter of approach to advertisers should contain:

– a brief introduction about yourself

– a short explanation of the purpose of your e-mail

– a short explanation why you’re soliciting their sponsorship or ads

– a concise explanation of the benefits of placing ads on your blog

– details regarding your advertising terms (type of ad placements, industry to which your advertisers belong, maximum number of ads in one webpage, cost, method of payment, etc.)

– important details about your site, such as your subject matter, audience, number of traffic, etc.

Offer sponsorship. Blog sponsorships are fast becoming a trend online, as the number of businesses utilizing blogs as an extension of their marketing efforts increases. Through sponsorship, you will be working closely with a company (your advertiser) and promote their products and services through your blogs. Your web pages will also carry that company’s name, brands and logo.

You could also come up with a sponsorship deal wherein specific parts of your blog’s content will be sponsored by the advertiser. This type of blog advertising works well if your site is quite popular already and has a considerable number of visitors.

Do a keyword search. There are many companies and individuals using Google Adwords who might be interested in an arrangement with you. Do a simple keyword or key phrase search regarding major topics on your blog. Then seek out sponsored links and find out about the companies that pay for them. Get in touch with these people and offer your blog for their ads.

Take advantage of links. Blogs and other sites that link with your blog are potential advertisers. If they find your blog interesting enough to link with, they might be open for negotiations regarding advertising. You might want to send them an e-mail to let them know your blog is available for advertising.

Tap people who use your forums or leave messages. Another way to find blog advertisers is to offer your ad spots to people who leave comments or messages on your blogs. Seek out people affiliated with a company, group or association. They might be interested to buy ads on your blog.

All bloggers know that a well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. This is one of the basic learnings in blogging: blogs should be focused and centered on a topic and other related issues.

Search engine marketing is simply the process of getting your blog and its content sufficiently high ranking in several search engines for your keywords. This would enable your content to generate more visitors to your site from SERPs or Search Engine Results Pages. Attention-grabbing content titles and sites help users to feel compelled to click on your link in the search engine results pages and eventually visit you.

Additionally, search engine marketing needs a Web site that is optimized for search engines. Normally, this is a Web site that can display a configuration setting that makes it look interesting to search engine spiders. In turn, the spiders will visit the site and look at your content. After doing this, the spiders then pick up significant keywords, which determine the characteristic of your page. Lastly, the content returns to the search engines for the purpose of being indexed.

Enhancing Search Engine Marketing

Nowadays, blogs are making tons of small news Web sites or mini content centers that contain significant information and links. Compared in the past, search engines visit major news Web sites since they were the ones who were the ultimate sources for the newest content to be found online. Blogs have outpaced several media outlets online due to their capability to deliver and publish fresh information to the public faster.

The key in getting noticed more by the search engines is to publish faster. Since search engines looks for the freshest, high value and relevant information, it is important for you to publish frequently. This would get your blog more visits from major search engines and others.

Blogs have a natural relationship with search engines. Since blogs are natural search engine magnets, the search engine spiders will visit your blog often if they detect an update from it. In addition, the content of your blog does not have to wait for months before getting into search engine result pages but instead, your content will be displayed in a matter of hours or days.

It is important to know how much the search engine can do for your blog. Blogs should be frequently updated to allow the search engine spider to visit you often, since they are normally programmed to visit your blog as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

Firsly, blogs are designed to meet the demands for search traffic and search engines. Blogs are also highy significant in their niches and are considered as the best sources of the most up-to-date information online. More so, blogs can be keyword optimized. Keyword optimization helps blogs achieve high rankings in search engine results. Additionally, wisely distributing the keywords evenly on the content can also help your blog rank easily on search engine results.

Compared to Web sites, blogs are also text-rich publishing tools. This only means that the code used by blogs is light weight. This makes your blog’s content highly visible to search engines. Search engine spiders can visit your blog frequently and crawl over your content faster because of greater clarity. This clarity provides a vivid interpretation of what the content of your blog is all about

RSS Advertising for Your Blog? Why It’s Still Good for You

The problem with the Internet is that there is just so much information floating around that it can be a full-time job just to sift through the good ones and ignore the so-so ones. It’s like TiVo on the Web – you only get to access the stuff you really like and avoid the ones that make you cringe, all without the interruption of unwanted material. But what’s this? RSS advertising for blogs and websites? Is this the end of an era or just simply part of the Internet’s evolution?

Why RSS matters Advertising on RSS is ruffling a few feathers mainly because it’s a concept that seems to go against the very nature of RSS. For the uninitiated, RSS consists of different Web-feed formats that are utilized for publishing or posting content online. RSS works mainly for content that frequently undergo updates, such as news, podcasts and of course, blogs.

The purpose of the RSS is to allow regular visitors of a site to access relevant updates by simply subscribing to its RSS feed. It’s convenient, particularly because it eliminates the necessity to access a site and sort through the contents.

Will RSS advertising work on your blog? The fact that people continue to subscribe to RSS feed is proof that it does work nicely. In fact, you’ll probably notice that more people subscribe to a site or blog that offers RSS feeds than those who don’t. As proof, try to compare CNN.com with the New York Times’ website.

But when it comes to the subject of advertising, all isn’t exactly well. Some people believe that having adverts on RSS sort of defeats its original purpose – that of allowing subscribers access to pure content. There is talk about using an RSS advertising block, one that effectively allows users to get rid of ads that are contained in an RSS feed. So what’s next? A full-fledged war between advertisers and ad blockers?

To use RSS advertising with your blog effectively, the trick is to write compelling summaries of content found in your site and use that for the feed. A feed containing full text, for example, might fail to generate interest in the ads since the usual purpose of the subscriber is mainly to read the content.

Using a feed as a full ad can backfire, since people generally dislike being bombarded by ads. Some bloggers who use RSS advertising, for example, use a full feed as an ad every 10th to 12th post. Their readers still get the meaty feeds that they like but also get exposed to ads the blogger is promoting.

If this is the way you think RSS advertising can work for your blog, try experimenting with different strategies, such as combining good content with related ads. That way your readers don’t have to think that the post is nothing but a way to make them perform an action or spend for something.

Blocking the hand that feeds Before anyone does anything drastic, let us consider how important advertising is to blogs, websites and yes, even RSS feeds. Thanks to revenue generated from advertising, sites (and everything else that supports them from software makers to hosting services) continue to exist. Advertising provides support for sites that offer us content, including those found in RSS feeds. Without advertising, many sites and providers might find it difficult to defray cost related to producing content.

So where will RSS advertising’s place be in your blog? Continue to use it. You owe it not only to your advertisers and sponsors who have been helping you meet the cost of maintaining your site but also to your readers who, without your ads, might not be able to access your content.

Something that you will find, especially if you join something like LiveJournal or GreatestJournal, is that users just like you have created communities for people with common interests.

There are communities for just about any subject, and if you find that there isn’t a community for the subject you can create one. This is a great place to advertise your blog.

The nice thing about communities is that there isn’t any limit as to how many communities that you can join.

For example, say that you love blogging about books, horseback riding, and skiing in Tahoe. All you have to do is look through the communities for ones that have those interests and join them.

As long as you post something related to the topic to the chosen community, people will see you and perhaps they will check out your personal blog.

Something to remember is that you don’t want to write a post tht is one sentence long in order to get people to go to your blog. They will want to know that what you write is interesting and is something worth reading.

Joining communities can be a great way to advertise your blog and drive traffic to it. If you are referring to something that you posted about on your blog, you can use a link back to your entry in your post.

As with posting comments on someone else’s blog, you don’t want people to think that you joined a community simply to get traffic to your blog. Otherwise, people won’t visit your blog and you may get banned from the community as well.

Blogs can be for profit or non-profit but most bloggers blog for the purpose of making money. There may be some contents published to simply provide an outlet for voicing out the bloggers’ opinions and share their thoughts. However, the general population of bloggers has the intention of profiting financially. Fortunately, there are several methods of profiting from a blog and applying these methods can help you gain money.

The Advertisements

Selling space for advertisers is one of the most common ways to profit from a blog. Since blogs that have a considerable amount of traffic can make income with ad sales, make sure that you have a target audience. The reason why bloggers choose to sell advertising is that it is a passive form of income once the traffic has progressed. Although it takes work to look for advertisers and maintain the ads on the blog, those who can achieve it can gain reasonable amount of money with the ads.

Compared to other forms of profiting from a blog, selling advertisement space can be one of the most consistent revenue streams. If you are able to maintain your ad slots filled, you should have a very good idea of just how much you can make every month.

On the negative side, selling ads requires you to have some kind of established traffic. Traffic is important because it draws interest from potential advertisers. You might find it hard to sell an ad space without traffic and it will most likely not produce much revenue. Additionally, the blog must have a target audience in order to achieve the maximum amount of cash for advertisement space. Remember that advertisers are more likely to pay if your target audience is a match to theirs.

Affiliate programs are also a major resource of profits for several bloggers. Affiliate programs are excellent in a sense that they enable you to have the opportunity to make money even if your blog has a small audience. However, one bad side to affiliate programs is that there can be instances where you cannot make any money at all.

Newly created blogs feature affiliate ads most of the time compared to selling space directly to advertisers. Since selling ads is hard to do without much traffic, affiliate programs are perfect for new blogs. More so, they can be easily maintained and only take very little time.

Promoting and Premium Content

Bloggers who are service providers at the same time have an excellent opportunity to look for clients and increase their rates. Maintaining a blog that focuses on your area of expertise can help you easily become a recognized authority in your field. Additionally, it can aid potential clients to find you. You can also benefit from the increase in demand of your services and improved reputation that you build, which enable you to charge more for your services.

Aside from promoting your services, selling premium contents are also excellent ways to profit from a blog. Blogs are a massive source of information and remember that not everything has to be free. There are bloggers and business that attained success by selling some of their work. There are blogs that sell memberships on their Web sites. Although selling premium content is possible in any field, you must have the capability to give something to the reader that is worth paying for.

The basics of blogging cover all the basic essentials, including your writing style, blog category and the content of your blog. Planning your blog can be difficult if you do not know what you want to talk about. It could be extra hard if you do not have the necessary background in blogging. However, knowing what you want to blog about can easily come to you once you start browsing and poking around other blogs. You can pick ideas from those blogs, expound and make them the basis of your blog.

The Blogging Categories

Generally, there are several types of blogs. Nevertheless, there are three popular categories of blogs, such as: the organizational, business and personal blogs.

The first category, the organization, uses the power of blogs to communicate either externally with the public or internally within their organizations. This kind of blog has the purpose of facilitation internal communications amongst employees, colleagues and other organizational personnel. In addition, organizational blogs normally publish information that is of interest by the public. In a certain instance, there are organizational blogs that publish seminar schedules, meetings, and announcements for their clients, customers or members.

The business blogs, on the other hand, are for promoting services or products offered by businesses in order to help increase profits, revenue and interest of potential consumers. These kinds of blogs can look for ways to increase their reputation and authority with vendors, customers and partners. They do this by publishing contents that express expertise and knowledge within a specific market portion, niche or industry.

The personal blogs are those that contain contents that are more of a reflection of bloggers’ opinions and thoughts. Normally, they are used to publish articles that voice their points of view on several kinds and varieties of events and topics. Bloggers who publish personal contents usually find pleasure in documenting their everyday lives, stream of consciousness and even their hate to specific events through articles that reflects their moods.

The Target Audience

Your target audience and blogging style comes hand in hand. The moment you think of creating your own blog, you must first realize what your target audience is; you must know what they want, need and desire to read about. The blog you create and the contents you publish must provide quality and value to the readers in order to be effective in establishing communication and expanding readership.

More so, the kind of blog you want to create essentially creates its own target audience. For instance, an organizational blog is meant for those who are members or clients of a certain organization. Although the target audience may be limited, there is a good chance for consistency with regards to the dialogue you create with your readers and eventually more people would be interested in your blog.

The mentioned personal blogs are not normally designed for social dialogue with a certain target readership of any category and is rather meant to serve as a collection of your musings. These kinds of blogs are best reserved to your close friends and they are your target audience.

If you identify your target audience successfully, your messages that you want everyone to know about will be effectively targeted. Some of the greatest joys of blogging come from the use of your enthusiasm in publishing signification information for a community where there is a free exchange of opinions between the readers and you.

If you have a blog that you are particularly proud of, and that you want to share with other people, there are a lot of free ways that you can get your blog noticed.

One of those ways is something that you do everyday, and that you may not even consider as a way to share your blog. Put the link to your blog in your email signature.

Chances are that you send out emails more timese that you can count during the day, Each time you send out an email, you can advertise your blog by putting the address of your blog in your email’s signature.

It’s always a good idea to write something catchy like, See what I am up to now, or Read my latest chapter of my fanfic here, depending on what type of blog you have.

The thing to remember about putting an adveritsement in your signature for your blog is to make it short, but eyecatching.

You want people to be interested enough to want to click on it, but you also don’t want to scare them off.

Just like it is with any adveritsement, you want to give them just enough to be interested and take a closer look at what it is that you are advertising.

Think about what it is that your blog is about. What is really going to interest people abuot it and want to visit? That is what you should include in your signature, and that is what is going to get people to go to your blog.

Having a blog on the Internet that gives people some good informaton doens’t do a lot of good if people don’t know that it’s there.

If you want people to be able to find your blog, something that is important is that you have good Search Engine Optimization, or SEO.

Whenever you put one or more words into a search bar to look for something, the SEO of a website is what helps bring up those websites.

For example, if your blog is about Harry Potter, you are going to want to be sure that your blog includes popular terms such as Harry Pottter, JK Rowling, and other things that are related to Harry Potter.

Think about the things that people look for when they are interested in Harry Potter, and the kinds of things that come up when you search.

It’s always a good idea to use your own experience when you are optimizing your blog for searching.

Think about what has worked, what hasn’t worked, and use them for your own blog SEO. This way, when someone puts one of the terms that you put in your blog into a search engine it will be one of the sites that comes up.

Of course, there are other factors that come into play that determine where your blog will come up in the list, but everyone starts somewhere.

The more keywords that your blog uses, the more people will come to your blog. It just takes time and patience.

Blogs are massive resources of information from both inside and outside companies. Businessmen survive the world of blogging because they know how and where to dig information while protecting their own secrets. Although blogging can be risky world for businesses, there are several helpful tips that can help bring success to corporate blogging.

The Important of Training

It is important to make sure the members of the communications team. In the past, this team was composed of a small group. However, with the advent of blogging, everyone who blogs at the company is spreading a specific message about the company. People who handle the blogging for the company must be trained to avoid any spill of unnecessary information.

If by accident, important information regarding the company has been disclosed, this can put the company under the watchful eyes of the regulators. More so, inappropriate leaks can provide competitors with leverage and may lead to embarrassing revelations about the inner workings of the company and its staff.

Although the usual action to be taken is to restrict employees from blogging, this can be a shortsighted decision. Bloggers from within the company can easily relate and make contact with potential clients and even enhance the brand of the company.

The Fake Blogs

Several, if not all, companies are eager to establish one-on-one links with their consumers, though they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those that are created by marketing departments of the company in order to promote a product, brand or service using a fake name or character.

These kinds of blogs are risky since several bloggers who are passionate about what they do view them as an insult to the blogging community and no one can deny the fact that these blogs are very visible to the public.

Although there are no rules prohibiting a company from making pseudo-blogs, the subject of creating one is always welcome. Always keep in mind that you can choose to create fake blogs but remember all the risks involved.

Blog Tracking

Tracking blogs is one of the easiest and most important tips to remember. Firstly, the company can look around online and search for the most influential blogger who writes about their products or services. Remember to read the blogger’s updates everyday and perform an automated tracking of discussions.

Tracking blogs is important because even those postings from small-time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream.

The Public Relations

Blogs have the ability to break down barriers between the company and its customers. It is important for businesses to take that into consideration and adjust. There are several companies that start blog in order to attain customer loyalty and address the customers’ concerns and comments. Relating to the customers is a vital factor in the survival of a business. Knowing what the customers think about the products or services can help enhance the company’s services.

The Company’s Secrets

Take into consideration one secret or secrets that you have kept at your company. Be it a list of projects for the following year or information about scandalous activities, there are several things that you must learn no to leak to your competitors.

In blogging, there is a certainty that you must rethink about something that you are trying to avoid, for that fact that other companies are increasingly sharing information to win new partners and generate new ideas. Although this does not mean that they are not keeping any secrets from you or that you must not keep any from them, it is important to reevaluate whether you can gain more out of sharing details than keep them to yourself.

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