Benefits Of Personal Blogging

Benefits Of Personal Blogging

In blogging, there are many different types of blogging platforms. There are several types of blogs to choose from, that will suit any hobby or preference. No matter which platform bloggers choose, they can very easily publish articles, photos or videos and written content around any topics and issues that they feel passionate about.

For instance, several bloggers write about politics, others for pet care and some for personal computers. However, blogs that are business oriented are often focused into a single topic for the fact that they need to emphasize their services or products.

TIP! Headlines are what your readers tend to read first. They act like bait.

Blogs can cover a wide range of topics. Because of this versatility, several people are starting to blog. Not only can they express what they feel or advertise their products or services, they can also earn cash.

Blogs are new methods of earning income in the comfort of your own home. However, that is just the icing on the cake since blogging can bring lots of joy to several bloggers for that fact that they can share their opinions and thoughts to others and receive advise from them or vice versa.

Blogging for Business

Several businesses are exploring the world of blogging. This is a perfect marketing opportunity for any business because blogging is an instant way to communicate. Also, business type blogs can profit from search engine optimisation advantages compared to a static website, which is the biggest leverage of blogging.

TIP! Do not post a blog and move on. You need to interact with people who leave comments on your blog.

If the business has a Web site that promotes a product or service, any type of content that the business uses as the vehicle to drive the business or commerce to another level require a blog.

Blogs are very useful because they are text-based and light weight, with regards to the code used, compared to traditional Web site content. This means that blogs minimise the crawl time of search engine spiders and allow them to retrieve more information about the page to the search directories a lot faster.

TIP! Use the first sentence in each paragraph to make the main point of that paragraph. This is an old trick in journalism, a trick from back in time when the point of an article was to actually provide information.

Also, blogs are dynamic because they can be updated frequently. By frequently publishing contents for the blog, the search engine spiders visit more often. The result is that the blog can have more pages being sent over the search engines compared to the business’s opponents. This is very good indeed if the competitor is the one who has a static Web site. This can also offer the business blogger a strategic chance to reach out to more potential customers, whilst also increasing their business revenue.


Personal Blogging Benefits

TIP! Make your blog appear reliable and informative by keeping yourself informed of new ideas and information at all times. You need to create a good reputation and that means it is imperative that you know what you are blogging about.

Normally, personal blogs have the characteristics of being much more visually exciting or interesting compared to a strictly business based blog. So, a blogger updating his/her blog for personal reasons will have more motivation in updating personal details and keeping their friends or family regularly updated about events happening their lives.

Many bloggers find comfort in blogging personal contents. Additionally, if you create a personal blog, you are open to the idea of sharing your interest with other people who might visit your blog.

TIP! One way to engage your blog readers is to add a poll to your blog. This feature is commonly available on most blogging platforms and allows you to ask for input from your readers.

Like any other blogs, personal blogs can be incorporated with photos, videos and other multimedia elements. You can create a personal blog about anything that you feel passionate about.

There are even personal blogs with contents regarding products that the blogger is really interested in and these are often called “Revire Blogs”.

Blogs are very easy to use as far as content management is concerned, which allows you to publish articles right away and in real-time. These platforms for communication provide people with new opportunities to connect with others both in a personal or professional manner.

The Basics Of Blogging

The Basics Of Blogging

With the advent of internet marketing, Web publishing is continually gaining ground and popularity. Nowadays, technologically savvy corporate businessmen, or even business employees, use blogs to build and manage relationships with their consumers. They share their company’s expertise, culture and other information, which can help develop the customer’s interest in their products and services.

On the other hand, not only do businessmen venture in the world of blogging but regular computer users too. Not only can they voice out their opinions and thoughts to others but also earn money in more ways than one; from selling ad space to offering expert services, which in turn builds their reputation as a professional.

If you are thinking of entering the blogsphere, you must be ready of the problems you might encounter in several areas of blogging, such as: choosing, installing and configuring your blog software tools. Although the collection and assortment of configurations vary widely, a neophyte blogger can still get confused. The tools are not the only obstacles you must overcome but also the terminologies used for blogging.

Tools for Blogging

Basically, the software tools for your blog greatly depend on your provider. For instance, the RSS functionality can be absent from one provider but present in another. Additionally, some blog software tool providers can cost as low as $4 each month depending on the extent of service you choose, while others can be used for free but with limited services.

Choosing the right software tool depends on you. If you have enough cash to spare for a blog or if you want to really get serious with a blog and hope to earn cash in the future, which is always a possibility, you have the option of choosing priced blog software tools. However, if you are a newbie blogger, it might be advisable to start with free blog software tool providers.

Fortunately, some providers that charge for their services also offer free trial periods, which range from 10 to 30 days. This is an excellent opportunity to try and test out the services they offer without paying any fee. Luckily, if you find a provider that you are comfortable with and offer the services you need, you can always use their free trial periods to the full extent before subscribing.

Blogging Terminologies

Blogging is like a secret society and like most secret societies; it has its own language that you must learn. Although, technologically savvy individuals an easily familiarize themselves with these terms, it might be hard for those who have limited or no background with Web publishing whatsoever.

Firstly, the most important term in blogging is Post. A post happens every time you place or publish an update to your blog; you also create a post this way. Secondly, since blogs are a means of communication, comments are also possible. If your audience leaves a message regarding your published content, this message is referred to as a comment. Normally, the comments are labeled and time-stamped to allow you and other readers to see who posted the comment and when it was posted.

Comment spams, is also a term that happen when a single reader continuously repeats the same comment over and over again. This can be a headache for the blogger as the blog can be used by the reader to promote other blogs or Web site.

These are just some of the few terms that you can encounter in blogging. Only exploration and experience can help you understand the other terminologies involved in blogging.

Social Bookmarking For Blog Advertising

Social Bookmarking For Blog Advertising

Social bookmarking sites are a growing trend and are becoming more popular each and every day. They are a great place to share your bookmarks with everyone and to be able to access them from any computer. They are also a great place that you can post a link to your blog.

There are over fifty social bookmarking sites that you use to submit your link to your blog. Digg, Digo, Blue Dot, and are just a few of them that are the most popular. Each site has its own guidelines and rules for posting links, so it’s important that you want to read the rules that they have before you post any links.

Because social bookmarking isn’t as targeted as other forms of advertising for your blog, you may find hta tit will take longer for it to be effective. But it’s also a good way for you to get your blog noticed and it may bring in people who may not have found your blog another way.

Since social bookmarking doesn’t always give you the opportunity to know who it is that has seen your site, or get to know other people, it’s always a good idea to keep track of the visitors who say they were linked to your site through a bookmarking site. If the site allows you to put a comment, ask people to let you know on your blog that they found it through a social bookmarking site and which one. That will help you know how effective it is.

Setting Your Own Blog Advertising Rates

Setting Your Own Blog Advertising Rates

Sooner or later, you will be faced with the decision of whether to use advertising on your blog or not. Advertising isn’t mandatory for keeping your blog interesting; in fact, it’s merely an optional tool you can use in case you want to take advantage of your blog’s popularity. But once you’ve decided on placing ads on your site, there’s one more issue you need to consider: setting your blog’s advertising rates. So how much can you expect to charge or be charged?

With blog advertising, there are no set rates. It is up to the blogger to design the correct ad payment scheme that attracts advertisers and allow him to generate a reasonable income at the same time.

To help you determine the right advertising rates for your blog, it’s important to consider doing some research first, particularly about similar blogs and to consider your traffic and perform some simple experimentation using your site.

Playing with figures If you think that setting your ad rates at low prices will attract more advertisers, you couldn’t be more mistaken. Your $300 a month rate may not stand against another blogger’s $600 a month rate if you only have 50,000 page views monthly and he enjoys 600,000 page views.

An advertiser will look at the ratio between the cost of advertising on your blog against the amount of traffic that your site generates, the same traffic that will potentially click on the ads.

A good ‘constant’ to consider when determining ad rates is the CPM or Cost-Per-Mille – mille being equivalent to 1,000. Let’s say a blog receives 150,000 page views monthly. For a 125×125 sidebar ad (usually the most common), the blog charges $250 monthly. Divide $250 by 150 (that’s 150,000 divided by 1,000 to come up with the CPM) and you’ll get $1.66 CPM.

The same arithmetic is used by some of the most popular blogs, including JohnChow and Copyblogger. For your blog, you might want to consider how much traffic you generate and the number of genuine page views you get. These figures will help you evaluate your blog and come up with the appropriate ad rate.

Since these blogs are well established, you could start at far lower rates if you’re still building traffic. Consider a starting figure of about $0.5 CPM, which is friendly enough to your advertisers and good enough for you. Raise this rate gradually as your blog becomes more popular and as more advertisers and sponsors buy ad space from you.

Size and location Advertising rates also vary depending on the size of the ad and where it will appear. Larger ads and those that will be placed in prime locations or ‘hotspots’ will cost more. Ads will also be more expensive if they will appear along with content or on your blog’s header. Cheaper locations will be those found on the page’s footer and the area located after the fold.

Factors that influence ad rates Not every blog can enjoy strong advertising support. That’s mainly because not every blog has the right amount of site traffic, the right visitors, market demographics or niche. These are just some of the factors that affect your eligibility for ad placement and the rate you can charge on your blog.

Blogs, by the way, do not pass through the same channels as traditional print media. The cost of providing information in blogs is low enough that bloggers can offer low advertising rates and still earn a profit.

Advertising Your Blog 4 Ways To Do It At Little Expense

Advertising Your Blog- 4 Ways to Do It at Little Expense

During your initial foray into web logging, you’ll find that it will take some conscious effort on your part to promote your blog. Of course, you could just simply write feverishly and hope that your blog takes on a life of its own.

But that’s putting your hopes on randomness which might not work in your favor. If the thought of advertising your blog has never crossed your mind, it’s time that you gave it some consideration, especially if you’ve only begun blogging.

Here are ways you can start advertising your blog at little or no cost:

Share information for free. Don’t expect or demand to be paid for information just yet. You’re still trying to build your reputation and nobody knows you. Focus on putting out excellent quality entries or posts in your blog. Good content, coupled with enough promotional activity, will put you in the blog universe’s map.

The way to do it is to write articles about your specific topic, articles that are related to your chosen content. Include a short introduction about yourself and your blog and place a link back to your site. Writing articles helps establish your reputation as a reliable source of information and makes you recognizable.

Take article writing a bit further and send it out to article databases or social bookmarking sites where it can generate more buzz and get free promotion. Social bookmarking sites allow visitors to vote for your article, so the more it gains in popularity, the more exposure your blog will receive.

Target online forums Online forums are today’s bulletin boards, the equivalent of the office water cooler. These are sites or pages on the internet that people frequent to ask or answer questions, share their opinions, tell a story, rant, rave or just simply say something.

Seek out online forums where topics related to your blog are found. Forums offer free advertising opportunities for your blog and let you network at the same time.

Link up with other blogs Never underestimate the power of a good connection. Many bloggers form associations with other bloggers and reap the rewards of a symbiotic relationship in the process. They do this by swapping links, allowing themselves to share their audience with other bloggers like you.

Bloggers can also actively promote your blog by mentioning it in their posts while at the same time providing links back to your site.

Frequently, blog owners will often allow you to guest write an article or post for a day or a week. This helps expose you and your blog to that blog’s visitors.

Give your two cents’ worth Don’t always treat other blogs with content similar to yours as bitter competitors. Sometimes, they could work as silent partners to help you promote your blog. It may sound sneaky or unacceptable to your idea of good ethics but if you look closely, it’s not only practical, it’s also legit.

Each time you visit another guy’s blog, consider the niche market it targets. Simply take a look at the prevailing topics and sentiment and you’ll have an idea whether it’s a match to your needs or not. Leave a short but meaty comment on a relevant article that you truly found interesting. Then leave your name and a link to the blog page where a related topic can be found.

What this does is simply promoting your blog to a market that already exists. You’re not exactly stealing another blogger’s audience – you’re simply providing them an alternative. And that’s not so bad for advertising your blog.

Selling Your Blog How To Find Blog Advertisers

Selling Your Blog: How to Find Blog Advertisers

There are several ways to monetize a blog. One of the most commonly used is by selling advertising space, either through text-based advertising or banner ads. But to do either of these, you will have to look for advertisers who will pay to have their ads placed on your web pages. If you’re unsure on what to do and how to do it, here are tips to help you find blog advertisers to help you generate revenue with your website:

Promote. Instead of just leaving possible banner ad locations blank, let advertisers know that they are up for grabs. Use ‘Advertise Here’ or ‘Your Ad Here’ texts to indicate their availability.

When advertisers click on these areas, they will arrive on a page where information about buying ad space will be provided. Make sure that there is a webpage that will be used for this purpose specifically. This page may either contain information about your terms or it could be a link that will allow your advertiser to send you an e-mail.

Seek out advertisers actively. Other than openly promoting your blog for ads, you could also find blog advertisers by targeting them. That way, you get to choose who will place their ads on your blog. A standard letter of approach to advertisers should contain:

– a brief introduction about yourself

– a short explanation of the purpose of your e-mail

– a short explanation why you’re soliciting their sponsorship or ads

– a concise explanation of the benefits of placing ads on your blog

– details regarding your advertising terms (type of ad placements, industry to which your advertisers belong, maximum number of ads in one webpage, cost, method of payment, etc.)

– important details about your site, such as your subject matter, audience, number of traffic, etc.

Offer sponsorship. Blog sponsorships are fast becoming a trend online, as the number of businesses utilizing blogs as an extension of their marketing efforts increases. Through sponsorship, you will be working closely with a company (your advertiser) and promote their products and services through your blogs. Your web pages will also carry that company’s name, brands and logo.

You could also come up with a sponsorship deal wherein specific parts of your blog’s content will be sponsored by the advertiser. This type of blog advertising works well if your site is quite popular already and has a considerable number of visitors.

Do a keyword search. There are many companies and individuals using Google Adwords who might be interested in an arrangement with you. Do a simple keyword or key phrase search regarding major topics on your blog. Then seek out sponsored links and find out about the companies that pay for them. Get in touch with these people and offer your blog for their ads.

Take advantage of links. Blogs and other sites that link with your blog are potential advertisers. If they find your blog interesting enough to link with, they might be open for negotiations regarding advertising. You might want to send them an e-mail to let them know your blog is available for advertising.

Tap people who use your forums or leave messages. Another way to find blog advertisers is to offer your ad spots to people who leave comments or messages on your blogs. Seek out people affiliated with a company, group or association. They might be interested to buy ads on your blog.

Search Engine Marketing

All bloggers know that a well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. This is one of the basic learnings in blogging: blogs should be focused and centered on a topic and other related issues.

Search engine marketing is simply the process of getting your blog and its content sufficiently high ranking in several search engines for your keywords. This would enable your content to generate more visitors to your site from SERPs or Search Engine Results Pages. Attention-grabbing content titles and sites help users to feel compelled to click on your link in the search engine results pages and eventually visit you.

Additionally, search engine marketing needs a Web site that is optimized for search engines. Normally, this is a Web site that can display a configuration setting that makes it look interesting to search engine spiders. In turn, the spiders will visit the site and look at your content. After doing this, the spiders then pick up significant keywords, which determine the characteristic of your page. Lastly, the content returns to the search engines for the purpose of being indexed.

Enhancing Search Engine Marketing

Nowadays, blogs are making tons of small news Web sites or mini content centers that contain significant information and links. Compared in the past, search engines visit major news Web sites since they were the ones who were the ultimate sources for the newest content to be found online. Blogs have outpaced several media outlets online due to their capability to deliver and publish fresh information to the public faster.

The key in getting noticed more by the search engines is to publish faster. Since search engines looks for the freshest, high value and relevant information, it is important for you to publish frequently. This would get your blog more visits from major search engines and others.

Blogs have a natural relationship with search engines. Since blogs are natural search engine magnets, the search engine spiders will visit your blog often if they detect an update from it. In addition, the content of your blog does not have to wait for months before getting into search engine result pages but instead, your content will be displayed in a matter of hours or days.

It is important to know how much the search engine can do for your blog. Blogs should be frequently updated to allow the search engine spider to visit you often, since they are normally programmed to visit your blog as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

Firsly, blogs are designed to meet the demands for search traffic and search engines. Blogs are also highy significant in their niches and are considered as the best sources of the most up-to-date information online. More so, blogs can be keyword optimized. Keyword optimization helps blogs achieve high rankings in search engine results. Additionally, wisely distributing the keywords evenly on the content can also help your blog rank easily on search engine results.

Compared to Web sites, blogs are also text-rich publishing tools. This only means that the code used by blogs is light weight. This makes your blog’s content highly visible to search engines. Search engine spiders can visit your blog frequently and crawl over your content faster because of greater clarity. This clarity provides a vivid interpretation of what the content of your blog is all about

RSS Advertising Why It’s Still Good For Your Blog

RSS Advertising for Your Blog? Why It’s Still Good for You

The problem with the Internet is that there is just so much information floating around that it can be a full-time job just to sift through the good ones and ignore the so-so ones. It’s like TiVo on the Web – you only get to access the stuff you really like and avoid the ones that make you cringe, all without the interruption of unwanted material. But what’s this? RSS advertising for blogs and websites? Is this the end of an era or just simply part of the Internet’s evolution?

Why RSS matters Advertising on RSS is ruffling a few feathers mainly because it’s a concept that seems to go against the very nature of RSS. For the uninitiated, RSS consists of different Web-feed formats that are utilized for publishing or posting content online. RSS works mainly for content that frequently undergo updates, such as news, podcasts and of course, blogs.

The purpose of the RSS is to allow regular visitors of a site to access relevant updates by simply subscribing to its RSS feed. It’s convenient, particularly because it eliminates the necessity to access a site and sort through the contents.

Will RSS advertising work on your blog? The fact that people continue to subscribe to RSS feed is proof that it does work nicely. In fact, you’ll probably notice that more people subscribe to a site or blog that offers RSS feeds than those who don’t. As proof, try to compare with the New York Times’ website.

But when it comes to the subject of advertising, all isn’t exactly well. Some people believe that having adverts on RSS sort of defeats its original purpose – that of allowing subscribers access to pure content. There is talk about using an RSS advertising block, one that effectively allows users to get rid of ads that are contained in an RSS feed. So what’s next? A full-fledged war between advertisers and ad blockers?

To use RSS advertising with your blog effectively, the trick is to write compelling summaries of content found in your site and use that for the feed. A feed containing full text, for example, might fail to generate interest in the ads since the usual purpose of the subscriber is mainly to read the content.

Using a feed as a full ad can backfire, since people generally dislike being bombarded by ads. Some bloggers who use RSS advertising, for example, use a full feed as an ad every 10th to 12th post. Their readers still get the meaty feeds that they like but also get exposed to ads the blogger is promoting.

If this is the way you think RSS advertising can work for your blog, try experimenting with different strategies, such as combining good content with related ads. That way your readers don’t have to think that the post is nothing but a way to make them perform an action or spend for something.

Blocking the hand that feeds Before anyone does anything drastic, let us consider how important advertising is to blogs, websites and yes, even RSS feeds. Thanks to revenue generated from advertising, sites (and everything else that supports them from software makers to hosting services) continue to exist. Advertising provides support for sites that offer us content, including those found in RSS feeds. Without advertising, many sites and providers might find it difficult to defray cost related to producing content.

So where will RSS advertising’s place be in your blog? Continue to use it. You owe it not only to your advertisers and sponsors who have been helping you meet the cost of maintaining your site but also to your readers who, without your ads, might not be able to access your content.

Join A Community To Advertise Your Blog

Something that you will find, especially if you join something like LiveJournal or GreatestJournal, is that users just like you have created communities for people with common interests.

There are communities for just about any subject, and if you find that there isn’t a community for the subject you can create one. This is a great place to advertise your blog.

The nice thing about communities is that there isn’t any limit as to how many communities that you can join.

For example, say that you love blogging about books, horseback riding, and skiing in Tahoe. All you have to do is look through the communities for ones that have those interests and join them.

As long as you post something related to the topic to the chosen community, people will see you and perhaps they will check out your personal blog.

Something to remember is that you don’t want to write a post tht is one sentence long in order to get people to go to your blog. They will want to know that what you write is interesting and is something worth reading.

Joining communities can be a great way to advertise your blog and drive traffic to it. If you are referring to something that you posted about on your blog, you can use a link back to your entry in your post.

As with posting comments on someone else’s blog, you don’t want people to think that you joined a community simply to get traffic to your blog. Otherwise, people won’t visit your blog and you may get banned from the community as well.

How To Profit From A Blog

Blogs can be for profit or non-profit but most bloggers blog for the purpose of making money. There may be some contents published to simply provide an outlet for voicing out the bloggers’ opinions and share their thoughts. However, the general population of bloggers has the intention of profiting financially. Fortunately, there are several methods of profiting from a blog and applying these methods can help you gain money.

The Advertisements

Selling space for advertisers is one of the most common ways to profit from a blog. Since blogs that have a considerable amount of traffic can make income with ad sales, make sure that you have a target audience. The reason why bloggers choose to sell advertising is that it is a passive form of income once the traffic has progressed. Although it takes work to look for advertisers and maintain the ads on the blog, those who can achieve it can gain reasonable amount of money with the ads.

Compared to other forms of profiting from a blog, selling advertisement space can be one of the most consistent revenue streams. If you are able to maintain your ad slots filled, you should have a very good idea of just how much you can make every month.

On the negative side, selling ads requires you to have some kind of established traffic. Traffic is important because it draws interest from potential advertisers. You might find it hard to sell an ad space without traffic and it will most likely not produce much revenue. Additionally, the blog must have a target audience in order to achieve the maximum amount of cash for advertisement space. Remember that advertisers are more likely to pay if your target audience is a match to theirs.

Affiliate programs are also a major resource of profits for several bloggers. Affiliate programs are excellent in a sense that they enable you to have the opportunity to make money even if your blog has a small audience. However, one bad side to affiliate programs is that there can be instances where you cannot make any money at all.

Newly created blogs feature affiliate ads most of the time compared to selling space directly to advertisers. Since selling ads is hard to do without much traffic, affiliate programs are perfect for new blogs. More so, they can be easily maintained and only take very little time.

Promoting and Premium Content

Bloggers who are service providers at the same time have an excellent opportunity to look for clients and increase their rates. Maintaining a blog that focuses on your area of expertise can help you easily become a recognized authority in your field. Additionally, it can aid potential clients to find you. You can also benefit from the increase in demand of your services and improved reputation that you build, which enable you to charge more for your services.

Aside from promoting your services, selling premium contents are also excellent ways to profit from a blog. Blogs are a massive source of information and remember that not everything has to be free. There are bloggers and business that attained success by selling some of their work. There are blogs that sell memberships on their Web sites. Although selling premium content is possible in any field, you must have the capability to give something to the reader that is worth paying for.