Posts Tagged ‘marketing’

Incredible Tips That Will Jumpstart Your Social Media Marketing

These Social Media Marketing tips can help your business reach a larger number of people. Social networks let you control your message while also offering an amazingly engaging two-way communication platform where you can build quality conversations with consumers around the world. Promotions for marketing are easy to get out and about through social media.

Twitter might be a good way to get more attention for your business. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.

You need a widget if you’re going to maximize your social media content’s potential. Add a widget to your site to draw attention to your social media marketing campaign. A widget can also let your readers tweet your content, thereby increasing potential viewers.

Don’t push your products

Don’t push your products. Post a link or a story from other people that has to do with you niche or industry. Try running contests, posting pictures or asking questions. You need to have high engagement with your followers. Rather than simply product placement, shoot for product engagement. Don’t get your customers to focus on the prices of your products- get them to think about how it’ll fit into their lifestyle.

Include content that is specifically targeted to your current followers and existing customers. When you get a thousand Twitter followers, write an article. Be sure to thank your followers for having a vested interest in you and your work. Articles such as these are sure to be shared.

Use both email marketing and social media marketing

Use both email marketing and social media marketing. When you send out a marketing email, be sure to include links to your Facebook, Twitter and YouTube pages at the end of the email. In addition, post a link on the registration page to get people to sign up for your newsletter.

A business can really help get its name out there by establishing themselves on social media. Social media allows for more interaction with customers than traditional marketing methods.

The video in this post was created using – http://www.brandavideo.com

social media marketing

social media marketing

 

Marketing: How Advertising Works On A Blog

A Weblog or blog, began as someone’s online journal, a way to express opinions and thoughts and communicate with others on a more personal level.

It soon became such a successful platform that it wasn’t long until marketers, online business owners and professionals took note of its potential.

These days, blogs are used for marketing, putting out news, sharing information, building a business network, teaching, etc. It also doesn’t hurt that once in a while, you get to use your blogging to make money as well through ad placements. So how does advertising work on a blog?

Marketing: How Advertising Works On A Blog

Marketing: How Advertising Works On A Blog

Popularity means income

Popularity means income. It’s a sad fact and rather prejudiced against bloggers that are just starting out but to make advertising work on a blog, that blog has to have enough traffic.

Without sufficient traffic, the ads found on that blog will just not find an audience and therefore will not earn.

Now to build traffic, you need to have a strong niche and targeted content. Finding a niche for your blogging can be tricky, especially if the topic you’re offering is obscure and not that easily relatable in terms of advertising. Tricky, of course but not entirely impossible.

You’d be surprised at the number of targeted ads some little known topics generate!

However, your best bet and the surest way to make advertising work on your blog is to promote a topic that is highly targeted or one that speaks to a niche audience.

By building a following, your blog will gain enough popularity to be trusted by advertisers.

Advertising on your blog

The way advertising works for bloggers is simple: advertisers want to promote their products and services, you provide the platform with which their ads can gain exposure, mainly by being the site where their target market frequents.

If your blog is about shoes, the people who visit you are those who want to know more about shoes. From the shoe advertisers’ point of view, these people are a gold mine, more likely to buy their shoes based on the interest they have shown.

There are two ways you can make advertising work on your blog: by providing ad space on your own or by relying on an advertising server to do the work for you.

Blog, Blogging, Weblogs.

Blog, Blogging, Weblogs.

Selling ad space on a blogs is fairly common, particularly on blogs that target a niche market. You simply set the rates, actively contact advertisers and agree on the terms. Or, the advertisers can contact you, after seeing the potential of your blog.

How you get paid is simple enough

How you get paid is simple enough: once the ad has been placed in your articles, your visitors will click on it.

Depending on your agreement with the advertiser, you could earn either through the number of clicks the ad receives or the type of action solicited by the ad, such as a purchase or a subscription.

If you’re fairly new to the bloggers universe and would rather build your reputation slowly by providing quality content, you might find yourself too busy to actively negotiate and communicate with advertisers.

If this is the case you can choose to work with an advertising server. One such is Google’sAdsense, although there are others that work just as well.

An ad server looks at your articles and determines the best ads that relate to your content.

You simply take the code, put it in your content and let it go to work. You then have to collect your earnings using your account.

This is a rather passive approach to letting advertising work on your blog but it can earn you a little.

Of course, if you want higher earnings, you need to actively put in more effort and seek out higher paying ads with the right combination of keywords that work best for your blog.

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Source: Markethive – Online marketing – Guerilla marketing – Marketing-strategies.

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